DAVINES

Davines colours and haircare
Founded in Parma, Italy in 1983 by the Bollati Family.

Davines Essential Range – Essential Haircare is the perfect expression of our strong belief in sustainable beauty. Each product family (named with an abbreviated description of the function) is enriched with an active ingredient sourced from Italian Slow Food Presidia farms, helping to contribute to the biodiversity of the planet.

Essential Haircare is made with high percentages of natural and biodegradable ingredients— minimizing environmental impact.

Sulfate and paraben-free, the gentle formulas of each family meet the needs of different hair types, while offering an immediate cosmetic treatment.

100% of Davines packaging is carbon offset. This means that any carbon dioxide emissions - generated by the entire packaging lifecycle -are measured and compensated via reforestation and regeneration projects

Davines Vibrachrom

Mask with Vibrachrom is the innovative permanent cream-based colouring system from sustainable b-corp, Davines. Using technology that is unprecedented in the beauty industry; it allows superior, uniform colour penetration into the hair’s structure. The results? Extra shine, a high conditioning effect and outstanding duration of the colour.

Vibrachrom combines the best properties of nature with concepts from the world of cosmetics and textiles. Quinoa protein extract increases the absorption of color and guarantees that hair fibers lock in color over time.

The natural vegetal conditioning factor is rich in Omega 9, guaranteeing bright and vibrant colors. And from the world of textiles, a phospholipid carrier facilitates the penetration of pigments into the hair, guaranteeing uniform color from roots to ends.

“BY CREATING BEAUTY SUSTAINABLY,WE ENCOURAGE PEOPLE TO TAKE CARE OF THEMSELVES, OF THE ENVIRONMENT IN WHICH THEY LIVE & WORK, AND OF THE THINGS THEY LOVE.”

- (Davide Bollati,President)

PAPER NOT FOIL

Paper not foil made from stone, Paper Not Foil is a sustainable foil alternative created by hairdressers for hairdressers, It’s made from recycled construction waste (no trees), it causes no harm to our environment throughout its whole life cycle,You can reuse Paper Not Foil many times by washing it in the washing machine or as we do by hand. It can also be recycled or commercially composted.